The Guardian, one of the mass media more open to experimenting with new forms of journalism, has created a platform that allows playback of your items directly to blogs and external media.
The newspaper has developed a WordPress plug-in to play your content on blogs. Each item has embedded advertisements, marketed by The Guardian.
Thus, its content is published on the internet in a legal manner while opening a new form of monetization.
But it is also a finding that the information is no longer consumed only with portals and centralized sites. The content travels and is distributed by the inertia of the users who consume it.
The Guardian makes it a condition of your use does not remove or text links and not to remove the ads that are embedded in the article.
More information about installation here.
Free content vs Paid content
In the last year has opened a rift between the large media groups. On the one hand, The Guardian has been positioned as a medium that doesn’t belive in paying for information on the Internet. Although I should clarify that it has the advantage that their losses be covered by hefty gains in the other areas of its parent company, Guardian Media Group.
News Corporation, however, leads to the voices that call for payment information on the Internet. Analysts such as Clay Shirky has already made clear that it will fail. But Murdoch seems convinced that achieved success where others have failed.Others believe that people have never paid for the news, have always been subsidized.
Wall Street Journal and Financial Times are building a solid business online payment. They have the advantage of providing news and expert analysis, and currently do not have quality free alternatives. This means that many companies are willing to pay for their news.
As usual, the real revulsives come from start-ups. Flattr, a micro-network to support more like content, is a good example.